Dashboard Overview

The Maru Lead Generation Engine admin dashboard is your central command center for monitoring lead generation performance, managing captured leads, and analyzing system metrics. It provides real-time insights into your lead generation activities.

Dashboard Capabilities

Real-time Analytics: Live metrics and performance data
Lead Management: View, filter, and manage all captured leads
Assessment Tracking: Monitor completion rates and results
Performance Metrics: System health and usage statistics
Export Functions: Download data for external analysis

Accessing the Dashboard

Navigate to Admin Login

Access the admin dashboard through the login page:

URL: http://localhost:3000/admin
Production: https://your-domain.com/admin

Login with Admin Credentials

Use your admin credentials to access the dashboard:

Default Admin Login

Email: hello@maruonline.com
Password: MaruAdmin2024!

Security Note

Change the default password in production environments by updating the ADMIN_PASSWORD environment variable.

Dashboard Home Screen

After successful login, you'll see the main dashboard with:

Key performance metrics at the top
Recent activity feed
Quick action buttons
Navigation menu on the left

Main Dashboard Sections

Analytics Overview

Key Metrics Displayed:

• Total Leads: All-time lead count
• This Month: Current month's new leads
• Conversion Rate: Assessment completion percentage
• Average Score: Mean lead score across all assessments

• Top Performing Tool: Most used assessment
• Industry Breakdown: Leads by industry sector
• Company Size Distribution: Lead segmentation
• Growth Trend: Month-over-month comparison

Recent Activity Feed

The activity feed shows real-time updates including:

New Assessments: Recently completed assessments
Lead Updates: Changes to lead information
System Events: Important system notifications
Performance Alerts: Unusual activity or issues

Quick Actions Panel

📊 View All Leads

Access complete lead database with filtering options

Navigate to comprehensive lead management

📈 Analytics Reports

Generate detailed performance reports

Access advanced analytics and insights

⚙️ System Settings

Configure dashboard preferences and alerts

Customize your dashboard experience

📤 Export Data

Download leads and analytics data

Export in CSV, PDF, or JSON formats

Understanding Key Metrics

Lead Generation Metrics

📊 Total Leads

Complete count of all leads captured through assessment tools

Good Performance: Steady growth month-over-month

📈 Conversion Rate

Percentage of started assessments that are completed successfully

Benchmark: 70%+ completion rate indicates good user experience

🎯 Average Lead Score

Mean score across all completed lead score assessments

Insight: Higher scores indicate better-qualified leads

🏆 Top Performing Tool

Assessment tool with highest completion rate and user engagement

Strategy: Focus marketing efforts on most popular tools

Performance Indicators

Dashboard Color Coding:

Green: Excellent performance
Blue: Good performance

Yellow: Needs attention
Red: Requires immediate action

Time-based Analytics

The dashboard provides multiple time-based views:

Today

Real-time daily metrics

Updates every hour

This Month

Current month performance

Compared to previous month

All Time

Historical performance data

Since system launch

Efficient Dashboard Usage

Pro Tips

Bookmark Key Views: Save frequently accessed reports and filters
Use Keyboard Shortcuts: Press '?' to see available shortcuts
Set Up Alerts: Configure notifications for important metrics
Regular Check-ins: Review dashboard daily for 5-10 minutes

Main Navigation Menu

Dashboard Sections:

📊

Analytics: Performance metrics and trends

👥

Leads: Lead management and detailed views

📋

Assessments: Assessment results and analysis

⚙️

Settings: System configuration and preferences

Mobile Dashboard Access

The dashboard is fully responsive and optimized for mobile devices:

Touch-friendly Interface: Large buttons and easy navigation
Condensed Views: Key metrics prioritized on smaller screens
Swipe Navigation: Gesture-based navigation between sections
Offline Capability: View cached data when connection is poor

Common Dashboard Tasks

How to find a specific lead

1. Click "Leads" in the main navigation

2. Use the search bar to enter email or company name

3. Apply filters for industry, date range, or lead score

4. Click on any lead to view detailed information

How to export lead data

1. Navigate to the Leads section

2. Apply any desired filters

3. Click the "Export" button in the top right

4. Choose format (CSV, PDF, or JSON) and download

How to view assessment performance

1. Go to Analytics section from main menu

2. Select "Assessment Performance" tab

3. Choose time range and assessment type

4. Review completion rates and average scores

Dashboard Customization

Personalize your dashboard experience:

Widget Configuration

Customize which metrics appear on your main dashboard:

Click the "Customize" button in the top right
Drag and drop widgets to reorder
Toggle widgets on/off based on your needs
Save your preferred layout

Alert Setup

Configure notifications for important events:

Go to Settings → Notifications
Set thresholds for key metrics
Choose notification methods (email, dashboard)
Test alerts to ensure they work correctly

Dashboard Performance

The dashboard updates in real-time for most metrics. Some complex analytics may have a 5-10 minute delay. Use the refresh button if you need the latest data immediately.

Dashboard Overview

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