First Assessment Walkthrough

Assessment Overview

Your first assessment is crucial for understanding how the Maru Lead Generation Engine works and what insights it can provide for your business. This walkthrough uses the Lead Score Predictor as it's the most comprehensive and beginner-friendly tool.

What You'll Learn

How to complete an assessment form
What happens during AI processing
How to interpret your results
Where to find your data in the admin dashboard
How to implement recommendations

Choosing Your First Tool

We recommend starting with the Lead Score Predictor because it:

Requires only basic company information
Provides comprehensive analysis
Offers actionable recommendations
Demonstrates all core system features

Assessment Tool Comparison

🎯 Lead Score Predictor

Best for: First-time users

Requires: Company info + website URL

🔍 Pipeline Leak Detector

Best for: Existing sales data

Requires: CSV file upload

Step-by-Step Walkthrough

Navigate to Lead Score Predictor

From the homepage, click "START FREE AUDIT" or navigate directly:

URL: http://localhost:3000/assessments/lead-score

You'll see a clean form with several input fields.

Fill Out Company Information

Complete all required fields with accurate information:

Required Information:

Email Address: Your business email (used for results and admin access)
Company Name: Full legal or trading name of your business
Website URL: Complete URL including https:// (e.g., https://example.com)
Industry: Select the closest match from the dropdown
Company Size: Choose between Startup, SMB, or Enterprise

Pro Tips for Better Results

Use your primary business website (not social media profiles)
Choose the industry that best represents your main revenue source
Be honest about company size - it affects the recommendations
Double-check your email address for result delivery

Submit and Wait for Processing

Click "Analyze Website" and wait for the AI processing:

Processing Time: 30-60 seconds
What's Happening: AI analyzes your website and company data
Status Indicator: Loading spinner shows progress

Don't Refresh the Page

The AI processing happens in real-time. Refreshing the page will restart the assessment.

Review Your Results

Once processing completes, you'll see your comprehensive results:

📊 Overall Score

Your lead generation readiness score (0-100)

📈 Factor Breakdown

Scores for website quality, tech stack, content, SEO

💡 Recommendations

5+ specific, actionable improvement suggestions

🎯 Next Steps

Prioritized action items for improvement

Understanding Results

Score Interpretation

0-39

Needs Work

Major improvements needed

40-59

Fair

Good foundation to build on

60-79

Good

Solid performance

80-100

Excellent

Optimized for leads

Factor Analysis

Each factor is scored individually to help you prioritize improvements:

🎨 Website Quality (25%)

Design, mobile responsiveness, loading speed, user experience

⚙️ Tech Stack Maturity (25%)

Marketing automation, analytics, CRM integration

📝 Content Quality (25%)

Value proposition, CTAs, trust signals, lead magnets

🔍 SEO Readiness (25%)

Meta tags, content structure, technical SEO

Accessing Your Data

View in Admin Dashboard

Your assessment data is automatically saved. To view it:

1. Go to http://localhost:3000/admin
2. Login with admin credentials
3. Navigate to "Leads" section
4. Find your entry by email address
5. Click to view detailed assessment results

Next Steps

Immediate Actions

What to Do Now

Prioritize Recommendations: Start with the highest-impact suggestions
Try Other Tools: Run additional assessments for comprehensive insights
Monitor Progress: Re-run assessments after implementing changes
Explore Dashboard: Familiarize yourself with the admin interface

Common First Assessment Questions

My score seems low - is this accurate?

The AI uses industry benchmarks and best practices. A lower score indicates opportunities for improvement, not business failure. Focus on the specific recommendations provided.

Can I run the assessment again?

Yes! Run assessments monthly or after implementing changes to track progress. Each assessment is saved in your dashboard.

How do I implement the recommendations?

Start with quick wins (1-2 weeks), then move to medium-term improvements (1-3 months). Our Best Practices guides provide detailed implementation steps.

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