System Overview

What is Maru Lead Generation Engine?

The Maru Lead Generation Engine is a comprehensive AI-powered platform designed to help businesses identify, capture, and convert high-quality leads through intelligent assessments and data-driven insights.

Built with modern technologies including Next.js, Supabase, and Google Gemini AI, the platform provides a complete solution for businesses looking to optimize their lead generation processes and maximize revenue potential.

Key Benefits

AI-powered lead scoring and qualification
Automated pipeline leak detection
Instant proposal generation
Tech stack optimization recommendations
Real-time analytics and reporting

Key Features

Assessment Tools

The platform includes four specialized assessment tools, each designed to address specific aspects of lead generation and business optimization:

🎯 Lead Score Predictor

AI-powered website analysis that evaluates lead generation readiness and provides actionable recommendations for improvement.

🔍 Pipeline Leak Detector

CSV-based pipeline analysis that identifies stalled deals, bottlenecks, and revenue at risk in your sales process.

📄 Proposal Accelerator

AI-generated business proposals tailored to specific company needs, industry, and decision-maker requirements.

⚙️ Tech Stack Auditor

Comprehensive analysis of technology tools and software to identify redundancies and optimization opportunities.

Analytics Dashboard

The admin dashboard provides comprehensive insights into lead generation performance, including:

Lead Management: View, filter, and manage all captured leads
Assessment Analytics: Track completion rates and performance metrics
Conversion Tracking: Monitor lead progression through the funnel
Performance Metrics: Real-time system performance and usage statistics
Export Capabilities: Download data for external analysis

System Architecture

The Maru Lead Generation Engine is built on a modern, scalable architecture:

Technology Stack

Frontend: Next.js 16 with React 19
Styling: Tailwind CSS v4
Database: Supabase (PostgreSQL)
AI/ML: Google Gemini AI
Authentication: Custom session-based auth
Deployment: Vercel (recommended)
Analytics: Custom analytics system

Scalability

The system is designed to handle high-volume lead generation with built-in rate limiting, caching, and optimized database queries.

Getting Started

Ready to start generating leads? Follow these steps to get up and running:

Explore Assessment Tools

Visit the assessment tools to understand how each one works and what insights they provide. Start with the Lead Score Predictor for a quick overview of your lead generation readiness.

Access Admin Dashboard

Log into the admin dashboard to see real-time analytics and manage captured leads. The dashboard provides comprehensive insights into your lead generation performance.

Integrate with Your Workflow

Use the API endpoints to integrate the assessment tools into your existing website or marketing automation platform for seamless lead capture.

Next Steps

Continue with the Quick Start Guideto learn how to set up and configure your first assessment tool.

Table of Contents